Selena Soo

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For entrepreneurs, leaders and changemakers who want to spend their precious time and energy where it matters most…

The Only in-Person Experience

Where You Master How to Build, Nurture and Activate Your $100 Million-Dollar Network, & Take Your Life and Business to the Next-Level

This is the room where that happens.
(Oh, and if you hate traditional networking, you’re going to love this)
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EVENT DETAILS
FAQs
“It is rich with amazing, smart, intelligent, generous people, and there’s no other room like it.
I knew that stepping into this room, there would not be one person that wouldn’t be a high-value connection for me. Conferences are great, but they’re big and it’s easy to get swallowed up. You can be sure that if you attend Mastery with Selena, not only will Selena know who you are—but everyone else in that room will too. And that is a very valuable thing in this day and age.”
– Julie Chenell, Founder of
Funnel Gorgeous
“My soul is revitalized, nourished, and I’m just excited!
My favorite part was being in a room of super badasses from all these different industries, masterminding together on how we can support each other, and build friendships. I was a little burned out on work, and this was the perfect reset that I needed to go back home and be ready to, you know, get back into deep work—and now have all of these new, rich relationships to cultivate and nurture.”
– Heidi DeCoux, Founder of Cashflowy.ai and nonprofit Financial Titans
INTRODUCING

Rich Relationships
Mastery

A 3-day, in-person event that mixes proven frameworks, relevant and timely coaching, highly-curated, intentional seating, and an evening soiree.

Become a magnet for next-level opportunities: that “pinch-me, is this really my life now” kind of luck that you’ve admired in other people.

Now, you are that person.

Join us:

Date: Monday, October 19 –
Wednesday, October 21, 2026

Location: Austin, USA

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Rich Relationships Mastery is So Much More Than Just “Networking.” Just listen to what past attendees say…
“Everything that I’ve learned about building rock star relationships I’ve learned from Selena… This is the way.
Most conferences you go to, it’s like this topic, that topic, you may feel overwhelmed, and it’s hard to actually have a plan to do anything. But this is three days on nurturing Rich Relationships, and I’m walking away with stuff I can actually implement and do. Especially with AI, especially with all the ways we’re being disconnected: focusing back on relationships in your business is the way to be connected and sustainable in this kind of wacky time that we’re living in as entrepreneurs.”
– Marisa Corcoran, Creator of The Copy Confidence Society
“I’m in a lot of industries. I’m connected to a lot of different people, and I’ve still met folks here who were doing something that I hadn’t even really thought of
There are a lot of events that you go to where you just kind of feel “talked at” the whole time. There’s not really a lot of engagement, there’s not really a lot of discussion, and you’re in a room. The difference here is you’re in a room with people who want to help you. They’re excited about helping you. They’re excited about supporting you. It feels collaborative. And you don’t feel talked at.”
– Michael Roderick, CEO of
Small Pond Enterprises

Let Me Be Clear: This Room is Invite Only.
It Isn’t for Everyone. And That’s Exactly the Point.

To join us, be in the room, and get your brand in front of some serious entrepreneurial VIPs, you have to be recommended (or connected) by someone already in my inner circle.

But rest assured, secure your ticket and you’ll find yourself sitting next to:

  • Thought leaders & visionaries
  • TEDx speakers
  • High-performance coaches
  • 7 and 8-figure founders
  • Viral content creators
  • PR & visibility experts
  • Podcast hosts with 100k+ listeners
  • Creative directors & brand strategists
  • Copywriters to 7-figure brands
  • Wealth advisors & angel investors
  • Instagram, LinkedIn, YouTube growth strategists

So, What Is Rich Relationships Mastery?

It’s Lewis Howes, Ramit Sethi, and Jim Kwik at your 2 Year Business Anniversary party

It’s celebrating my book launch, a decade later, with the people I most admire in the world…

And it’s doing it all again with you.
Seriously Now…

Looking back, it’s wild to think that in just a handful of years, the people I most admired from afar would become my biggest supporters and friends, mentors and clients…

But it all came so naturally.

Over the last two decades I’ve built a Rolodex of genuine expertise I can call on anytime, anyplace: expertise that has helped me build a Million-Dollar Network, reach 7-figures, and the greatest professional heights in my business.

But, it was only after I published my book Rich Relationships (with enough material to fill another) that I realized there’s so much more to say.

Because while this comes naturally to me, it isn’t a ‘born with it’ moment. In fact, Rich Relationships is a learnable skill, and it’s one that takes practice to Master (especially if, like me, you’re a bona fide introvert!)

That’s why I’ve decided to dedicate the next season of my career to exactly that: helping brilliant, revolutionary entrepreneurs (like you!) build businesses and lives they love with the Richest Relationships possible.

And this is where we make it happen.

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MEET YOUR MENTOR

The Superconnector & Secret Weapon Behind Some of Today’s Most Influential Entrepreneurs

Selena Soo is a trusted publicity and marketing strategist who helps visionary entrepreneurs, experts, and authors become known, seen, and sought after—without the endless hustle of social media.

With a gift for building authentic, high-impact relationships, Selena has helped her clients land top-tier media placements in Forbes, Business Insider, CNBC, O, The Oprah Magazine, and The Drew Barrymore Show—while also securing coveted spots on industry-leading podcasts like Online Marketing Made Easy with Amy Porterfield and Goal Digger with Jenna Kutcher.

Selena has built more than 400 strategic partnerships—bringing in over 8 figures in lifetime revenue—and now teaches others how to cultivate the kind of rich, meaningful connections that elevate careers, spark opportunities, and create lasting success.

As the author of the Top 10 USA Today Bestseller Rich Relationships: Create a Million-Dollar Network for Your Business she is the most sought-after expert and mentor in this category, and (you might be surprised to learn!) is an introvert who loves connecting people. That’s how she knows you can do it too.

WE ASKED PAST ATTENDEES

“What’s one word you’d use to describe Rich Relationships Mastery?”

Electric    Powerful    Rich    Warmth    Abundance    Intentional    Thrilling    Galvanizing    Nourishing   Connected    Phenomenal   Magnetic    Energizing    Revelatory    Powerful    Rich    Warmth    Abundance    Intentional    Thrilling    Galvanizing    Nourishing   Connected    Phenomenal    Magnetic    Energizing    Revelatory
“The audience you attract is a reflection of you. And so everyone here is super cool… just like Selena.

I am a bona fide introvert, but this event really stretched me to get
outside of my comfort zone and not just learn the information, but
actually build Rich Relationships right here in the room. A lot of events don’t have this energy in the room. They can be very clique-ish. But here? Everyone’s willing to share. Everyone’s willing to connect. It’s just been an amazing event.”

– Jasmine Womack, Writing Consultant and Executive Coach

“I count it as a win if I come to an event and get one good idea. It’s the beginning of day two, and I have 10 in my notebook already!
“There’s a sense of true win-win here. People aren’t here to get something and hand out business cards. They’re here to learn about each other, about each other’s businesses, to go deeper and really make a meaningful connection that’s going to last for years.”

– Sara Connell, Founder of Thought Leader Academy

3 DAYS. 3 WORDS THAT WILL UNLOCK YOUR MILLION-DOLLAR NETWORK

Build. Nurture. Activate.

Build

This day is about setting the foundation for rich, abundant relationships in your business. I’ll show you how to attract the right people and create powerful first impressions that naturally lead to referrals, introductions, and opportunities.

You’ll learn the Six Circles of Connection and identify the 10 types of Rich Relationships that can accelerate your growth. Together, we’ll map your Top 40 List of key relationships and craft a Fishhook Introduction that opens the door to meaningful conversations and exciting collaborations.

You’ll leave feeling clear, confident, and ready to build a network that supports your biggest goals and dreams.

Nurture

This day is about nurturing the relationships that matter most. I’ll teach you the Art of Breathtaking Generosity—how to give in ways that make people feel deeply seen and supported, so you stand out as someone unforgettable.

You’ll learn how to create a Generosity Fund for your business, and discover simple, thoughtful ways to strengthen connection without overextending your time or energy.

We’ll also explore elevated ways to host meaningful gatherings that foster community, visibility, and momentum—so your network becomes a source of consistent support, inspiration, and opportunity.

Activate

In this final session, I’ll teach you how to confidently activate your network—how to ask for introductions, visibility, referrals, and support during pivotal seasons like launches, hiring, fundraising, or major business shifts. You’ll learn how to use the GIVE formula to make powerful, effective asks that motivate others to take action with enthusiasm.

And as you look around the room—or connect later at the VIP Soirée—you may realize that the support you’ve been searching for is sitting right beside you.

You’ll walk away with clarity, confidence, and a detailed 12-month Rich Relationships Plan—so you can mobilize the right people around your goals and make your next big leap surrounded by support.

Here’s What’s Waiting For You at Rich Relationships Mastery

Highly-Curated Strategic Seating

Unlike most other impersonal networking events, here you simply cannot fall through the cracks! You’ll be seated with intention, next to people who we know can help move your business forward, and ignite your next great project. (Many previous attendees said this was one of their favorite part of Mastery. Seriously, wedding planners have nothing on us!)

Every Table Your Private Mastermind

Over 3 days you’ll be re-seated to meet new lucrative partnerships. Whether you want to brainstorm your latest offer, or look for your next podcast invitation, you’ll meet someone who can make it happen.

Nurture Your Million-Dollar Network

Get exclusive Rich Relationship frameworks to follow up without feeling awkward (and finally learn how to turn “great meeting you!” into something meaningful).

Get to Know Selena Like Never Before!

Unlike big-name conferences where the host is out-of-reach, I’ll be right there with you: coaching, connecting, and personally invested in your growth. I’ll know your name, your business, and how we can amplify both.

Million Dollar Hot Seats for Million Dollar Clarity

Bring your biggest challenge or boldest goal, and watch what happens when I, and a room full of seasoned experts, laser in on your business. In just minutes, you’ll gain personalized strategies, golden connections, and human high-level feedback AI would never be able to replicate.

Network Like a Natural (Even if You’re Not)

Feel safe, guided, and empowered to show up fully and forge real bonds. Whether you’re introverted, or just tired of transactional fly-by-night relationships, rest assured: this event prioritizes real human connection.

A Reset for Your Mind, Body… and Business!

If you’re feeling burnt out or disconnected, we promise: you will leave for home feeling rejuvenated: emotionally, professionally, and creatively.

PLUS! YOUR TICKET INCLUDES…

A VIP Evening Soirée

What better way to practice (and Master!) the skill of Rich Relationships than at an exclusive evening party. Every city will be something different, but you can count on it being a magical evening that you’ll always remember.
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LET’S BE REAL

You Could Spend the Next 20 Years Building Your Own
$100 Million-Dollar Network…
Or You Could Pull up a Chair, and Plug Straight into Mine

I’ve spent a lifetime curating the kind of high-level connections that accelerate business, create meaningful wealth, and build true lasting legacy.

But at your level of business? You don’t have years or decades to wait.

That’s why I’ll personally place you at the table with real decision-makers, real power players, and real opportunities. My team and I will do all the hard work for you (like advance introductions and curated seating) so all you need to do is turn up… and connect.

Believe me: it couldn’t be easier. This is the event I’ve wished for in my life, many, many times over!

“It just wasn’t in a soulless corporate hotel. It’s high-end, high-vibe… We were invited to soirées, and had amazing experiences you only actually see in magazines or on TV! It’s completely different.
People who weren’t the right fit or the right energy just weren’t there. Every single person was a beautiful individual with really high-end expertise. And it’s that curation that made it so different from other events.”

– Maeve Ferguson, CEO of Maeve Ferguson Consulting

“How can I make it work? I gotta be in that room!
Sometimes being in a new room can feel really intimidating, but Selena just makes sure the room is warm. I know that in just a couple days it’s going to be worth it for me to step away from my family, from my business, from the things that are going on in my life, because who I’m going to meet and be connected with in that room is going to be ten times worth whatever I’ve invested.”
– Adrienne Dorison, Founder of
Run Like Clockwork

“I Could Lose a Week Of Sales With a 3 Day Event Like This. What Should I Do?”

And other FAQs…

“I could lose a week of sales… What do I do?”

Let me be clear: this 3 day event could, in reality, be the easiest way to make your next million. You’ll be introduced to top movers and shakers in the business, people who can ignite top podcast opportunities, partnerships, or a 100 million dollar network.

Look at it this way: can you really afford to pass up the opportunity, and spend 3 ‘regular’ days in front of your screen, delegating to your team instead?

You’re not alone, and your hesitation is valid.

We’ve had many people walk into this room burned from past disappointments…

… And walk out with renewed clarity, confidence, and the connections they’ve waited years to find.

This is not a mass-market, one-size-fits-all event. From seating to coaching and conversation, everything is curated with one goal in mind:

Deep alignment, real support, and lasting results for you and your business.

Yes, especially if you are!

I, myself, identify as an introvert. And that’s why I’ve designed Rich Relationships Mastery to intentionally honor all energy types.

You can expect:

  • Spacious, grounded days (no 7am call times or frantic pacing).
  • The time to connect at your own rhythm.
  • A room full of generous, thoughtful people who feel just like you.

In fact, I’m pleased to say: many introverted attendees say they leave feeling rejuvenated, not drained!

Here’s what you can expect:*

Day 1: 10am–5pm

Day 2: 10am–4pm
Evening Soirée: 7pm

Day 3: 10am–5pm

Curated Dinner (Optional): 5:30pm

Mastery concludes at 5pm on Day 3. For those interested, my team and I will organize small group dinner reservations at a few different top restaurants. It’s a great way to deepen connections, continue meaningful conversations, and experience the city together in an intimate, relaxed setting.

*Final schedule subject to change.

Right now? Twice a year.

Toronto in May and Austin in October.

Because this is an application-only, curated event, we share full details once we’ve reviewed your application and confirmed alignment.

But, if you were invited or sent by someone in my circle you’re already halfway in…

Apply now →

  • 3 deeply immersive days with me and my private network
  • Strategic seating designed to unlock the next steps in your business
  • A printed workbook and frameworks to activate your $100M network
  • Access to an evening VIP party
  • Personalized coaching and intentional community
Please note: travel and accommodation are not included.

Most attendees run multi-six to eight-figure businesses—but the real qualifier is your mindset.

If you’re serious about your growth, your mission, and the kind of relationships that can transform both… you’ll be right at home.

Yes. We recommend you apply now and let us know. We’ll keep you in the loop when future rooms open.

Yes, but first, I’d love to get to know you. Please apply, and if other opportunities are a better fit, my team will guide you.

They’re welcome to apply! Every seat is by application only.

If accepted, they’ll secure their own ticket and be seated with intention, just like you.

We’re anticipating an intimate, high-impact group of 60 to 75 attendees—big enough for incredible energy and connections, small enough to feel personal and intentional.

Sometimes the clearest sign that you’re ready to step out of your comfort zone and into the right room, is that you’re asking the right questions.

Remember: if someone invited you to join, they see your potential. And we’d love to get to know you.

Apply now and let’s see if this is your season to activate your next level.

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“I’m someone that’s very introverted, so I often find social events draining. But I now have learned ways that I can build relationships in an energizing way… and that’s huge for me!

Everything from the event space itself, which feels so homey and
welcoming, to the incredible food, the incredible people, all of the
new connections, the content—
all of it is thought of from every angle. For me, it’s one delight
after another!

“Sometimes I have a bit of a
knowledge gap around how to make new connections and how
to nurture those. But from now on, I’m going to look at building those relationships as a source of energy, and not just a drain.”

– Rachel Harrison-Sund, Self Publishing Pro, and Founder of Low ContentProfits Academy and The Soul Centric Business

“Even if you’re someone who already has quite a big network, this event is still for you (as is for me) because it’s helped me to think through my network in a new way.
Really, really high-caliber: lots of talent, lots of ambition, lots of heart and soul in this room. And in this era of AI and social media—and people getting further and further because of remote work and divisive politics—this is an opportunity to come closer and closer together, and go deeper instead of broader. That’s something that’s just not as common today, and gave me a sense of peace and calm around how I might carry myself moving forward.”

– Tim Francis, Founder of Great Assistant.com

LET ME LEAVE YOU WITH ONE FINAL THOUGHT:

“Proximity = Power”

Imagine hopping on a plane, and finding yourself in a room of the people you most admire in business? In one fell swoop they go from “out of reach VIPs” to peers, mentors, and dare I say it: some of the Richest Relationships in your life.

Well, it’s all down to proximity. And that’s exactly what you’ll find in this room… 

Proximity to prestige. Proximity to prominence. 

Proximity to publicity. Proximity to profits.

Proximity to propelling yourself forward and claiming the next step of your journey: the business and life you know can be yours.

Proximity = Power. 

And this is where you’ll find it.

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“This is a limited, curated room of people. There are people who would do anything that Selena offers. And so I say, don’t hesitate: because there may not be a spot for you when you decide.
This event is different: it feels more curated, and it feels like we’ve been given unbelievable guidance for what to talk about and who we’re really meant to be connecting with in the room.”

– Stacey Brass-Russell, Transformational Business and Life Coach

“This was 10x the value I thought it was going to be.
I didn’t realize there would be so many people with very aligned values, and people that I can see developing long-term relationships with and being excited to see more regularly. I thought there might be a few… but I didn’t realize there would be a room full of people!”
– Yancy Wright, CEO and Founder of
Casa Alternavida

© Rich Relationships LLC